RFID Journal Expert Views

Expect to see more skepticism, innovation, controversy, successes and miracles.

No single type of RFID hardware is the best option for every aspect of a project. Therefore, end users need to select a software solution that is entirely hardware-agnostic.

Hiring a systems integrator that is invested in your company's goals will help ensure the success of your RFID deployment.

Analyzing aggregated data can improve our understanding of processes.

A visionary's dream becomes a near reality.

We must balance the cost of information with improvement in decisions and actions.

The technology faces stiff competition from cheap labor, and is hindered by a shortage of experienced systems integrators and vendors.

Vendors are integrating technologies at the hardware level, making it easier for end users to deploy location systems.

End users will find that a well-executed e-learning program can make the difference between an RFID project that thrives, and one that fails.

To accelerate RFID adoption, we need technology providers that can muster the capability—and the nerve—to shoulder the risk of implementations.

This week, I will speak to researchers, academics and others at IEEE RFID 2011, being co-located with RFID Journal LIVE!, in Orlando, Fla. Here's a preview of my upcoming presentation.

Companies attending next week's RFID Journal LIVE! conference in Orlando, Fla., have one thing in common—they are eager to leverage RFID technology to improve the way they do business.

Attendees at next month's RFID Journal LIVE! conference will learn how companies are employing radio frequency identification to link real-world marketing events to Facebook and other social-media sites, and experience for themselves how the technology works.

At RFID Journal LIVE! 2011, an unprecedented wealth of knowledge will be shared by end users with hands-on experience deploying real-world RFID systems.

The submissions for the RFID Journal Awards in the end-user categories exemplify how the technology is being deployed in more sophisticated ways that add business value.

What many business executives think about RFID today was true a few years ago, but is no longer valid.

As it uses RFID across its value chain to bring visibility and benefits to all areas of its operations, the airplane maker is blazing a path for other manufacturers to follow.

RFID Journal LIVE! 2011 will feature a preconference workshop, an industry track and a supply chain demonstration—all designed to show the enormous benefits that can be achieved using radio frequency identification.

RFID Journal is creating an interactive tool that will help hospitals estimate the benefits of using an RFID-based real-time location system to track equipment, and we need input from health-care providers currently using the technology.

The "2011 RFID Branding Report" reveals which firms have the best shot at market dominance—and the "2011 RFID Marketing Strategies Report" shows how other companies can challenge them.